Allport launch new branding

We are pleased to announce new new joint branding following our recent merger with Hong Kong based partner, CS Logistics Holding Limited.

The new Allport Cargo Services identity is being rolled out globally in two phases: The first, commencing on the 1st February, will see the brand being implemented by 30 subsidiary companies and joint ventures worldwide, with the Chinese and the UK operations adopting in the second phase from 1st January 2013, to conincide with Allport’s 50th anniversary.

Chris Cargill, Allport Group Managing Director, comments:

The merger provides us with the perfect opportunity to shape our future , and together build a unified global brand that gives us a distinct positioning and consistency across all our international markets. This new identity incorporates strong visual elements from both the companies we have grown with and is an appropriate visual metaphor of our combined strength. A brand to inspire our colleagues and differentiate Allport Cargo Services in our international markets.