eCARGO Chosen by Woolworths Australia for their digital commerce launch in China

We are delighted to announce that our sister company, eCargo has been selected by Woolworths Supermarkets (“Woolworths”) to support their operations in the China consumer market. Woolworths is Australia’s largest supermarket chain, operating 872 stores across Australia, and a part of Woolworths Limited.  This launch exemplifies eCargo’s unique positioning, and builds on a 25 year continuous relationship between Woolworths and Cargo Services Far East. Cargo Services Far East is a member of CS Logistics Holdings Limited, a significant investor in eCargo.

eCargo is an associated company of Cargo Services Far East; acting as a “one-stop” enabling partner for retailers from around the world seeking to sell their products online in China by providing integrated online and offline technology and supply chain solutions. eCargo connects brands to the online customers through the development and marketing of transactional brand sites and in China through marketplaces and social networks, including Alibaba Group’s Tmall, and Tencent’s WeChat.

ECargo will build and manage Woolworths’ storefront on Tmall, the largest B2C online marketplace in China today; and coordinate Woolworths’ inventory, packing and distribution requirements, advise on brand entry strategy and undertake a wide-range of digital and social marketing activities for Woolworths.

Online retailing is rapidly gaining traction in China, and it is predicted that China will account for over half of the global retail e-commerce market by 2018, and eCargo is strategically positioned as international brands continue to target the Chinese online market. Since its listing on the Australian Stock Exchange in 2014, ECG has brought several high-profile brands into China, including Karen Millen, La Perla, Tom Tailor, Mammut, New Look and Jeanswest Australia.

Commenting, eCargo’s Executive Chairman, Mr. John Lau, said: “We are very excited for eCargo to be partnering with Woolworths for food and groceries in their entry into China. We believe the food and groceries segment will experience huge growth in the coming years between Australia and China, as cross-border trade restrictions ease and the China Australia FTA takes effect.”